Consumers are no longer customers: they are constituents. Our proprietary research methodology, developed alongside graduate students at Columbia University, helps brands understand their unique consumer-base’s hopes, fears, and political affiliations. Most importantly, by identifying what issues a company’s consumer base cares about, it gives that company confidence to meet social needs at scale.
”t’s 2019, and the cultural pendulum seems to have swung back towards something akin to, but fundamentally different than, hope.
With the #MeToo movement of 2017, the student-run anti-gun movement, and the election of officials like Alexandria Ocasio Cortez to Congress, the seeds of action are being sewn. Passivity is no longer cultural capital: it is, in fact, a taboo. With the rise of these leaders, an emboldened collective youth is articulating a shared set of non-negotiables: We need actionable climate change policy. We need judicial system reform. We need clean water for all. We need economic equality. We need healthcare reform. We need affordable tuition. For any of these needs to be met, we know we need allies. We know we need you. And you have everything to gain.“
“Charity: it’s easy. However, we now have individual corporations with the most prolific technologies, infrastructures, and supply chains in human history. We need collaboration beyond mailing a check to unlock the problem solving value of these assets. What is called for now is not charity, but rather solidarity. This report defines exactly what that is, and how it reshapes what we once called ‘corporate responsibility.’”
“ Behavior is commodified, first as data, then as information, then as profit. Unlike a wheat field, however, your behavior cannot be owned by anybody but yourself. So while your information, the subject of labor, exists in the servers of moviepass, your free will allows you to generate it on end and take agency over it. Then, It’s the most human of capacities, your ability for self reflection, that acts as the instrument of labor, allowing you to turn your behavior into capital. As automation, precise valuations of data, and anonymous networks become hyper-accessible and decentralized, it is for these reasons capital may have a chance to do so as well. “
“What this data shows us is profound: While government leader’s interests are increasingly not in line with those of the public, industry leader’s interests are. This is a mammoth opportunity for business to not only to better the lives of the American people, but to thrive while doing so. “